By Typhaine Letertre, Project Manager, Communications

Liaison magazine is changing… for the better! As the editor-in-chief, I always keep in mind the main objective of our in-house publication: to keep you informed about industry-related issues and the RCCAQ's initiatives.

So why change, you may ask? Because we're always looking for better ways to protect your interests while giving you the tools and information you require.

All of this begs the question: Is our in-house magazine fulfilling its role as a liaison between the RCCAQ and its members? Does it have the optimal format to achieve that goal?  

The easiest course of action would be to stick with the status quo. But because new technologies have been clarifying our view of the world, we decided that enhanced efficiency and information quality were the most important considerations.

The power of information

When it comes to content, Liaison has consistently focused on brokerage issues. In its new format, more space will be devoted to explaining the RCCAQ's key role in tackling these issues. The new format will be more dynamic and will enable us to enrich our content while expanding the number of links to other platforms. As a result, you'll be better informed. You'll also stay up to date on the RCCAQ's initiatives and other issues that may require concerted action.

On your behalf

The main goal of Liaison is to maintain contact and bring you up to speed on the issues we're working on, as well as on our lobbying activities and the goals we hope to achieve. In a nutshell, we want you to understand how all of our initiatives are designed to protect your interests.

Thanks to shorter production times, the new format will help us to forge closer ties and stay on top of the issues of greatest concern to you.

We're moving forward… care to join us?

In addition to being flexible and interactive, Liaison's new platform will deliver an enjoyable reading experience enhanced by images, photos and videos. All the information you need about your industry and the RCCAQ will be right there at your fingertips.

The inaugural digital issue will be available on tablets and smartphones by late October. So be sure to download our brand new application!

What do you think of this innovation? Looking forward to the inaugural digital issue of Liaison?

Please feel free to share with us any comments you may have.