A well-written blog can be a powerful social media tool and an important component of a digital multi-media strategy. Adding a blog to your website can create an effective platform for:

• Enhancing search engine optimization for your site. The more newsworthy content you add to your site, the more your digital universe will be identified and referenced by Google. Today, more than 15% of young consumers look for brokers or agents online,*. If you're an entrepreneur, it's always beneficial to rank high in the search engines!

• Boosting your visibility and personalizing your firm. You already know that networking and client meetings are important if you want to boost your profile and stand out from the crowd. You want to be seen and recognized. You want your firm to be visible and you want to show your clients your areas of expertise. So why not start a blog? Public relations happen online as well.

• Reducing your promotional expenses. Your blog might consist of short articles, videos or links you find interesting for your clients, etc. Thanks to this platform, you have interesting content you can use on your social networks free of charge. You can also reach your clients wherever they may be!

• Building a community and generating sales. The more you build up your blog, the more loyal followers you'll attract who'll enjoy checking out your site and reading what you have to say. It's a great way to forge and maintain links that are sure to pay off in the future.

A number of your colleagues have already taken the plunge and I think their efforts deserve recognition!

RCCAQ chair Vincent Gaudreau blogs regularly on his site and offers practical advice for his clients.

In addition to blogging with a variety of collaborators, AccèsConseil draws on a wealth of practical information provided by experts.

Would you like some advice on starting your own blog? Feel free to contact us!

* Source: InsurPoll survey, Pollara, 2013 Quebec Report