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Telematics has been used for over a decade now. Despite the privacy fears raised by consumer protection groups, the few insurance companies that offered it to their customers quickly experienced success.

And for a good reason! Telematics makes it possible to better document customers’ driving habits and price the risk associated with an individual. For consumers, telematics provides an incentive to improve driving habits: the better you drive, the greater the discount. It has become part of an arsenal to improve customer acquisition and loyalty. Customers now expect their insurance company not only to cover risks, but also to help them reduce their risk, particularly through the use of technology. And the younger the customer, the more connected and mobile they are.

In fact, Quebecers aged 18 to 34 are more likely to use the internet regularly than the average for all adults, according to NetTendances, an information sheet published by CEFRIO in December 2015:

• 96% browse the Web regularly, compared to 81% of adults.
• They spend 10.4 hours per week on their phones (the average for adults is 6.4 hours).
• 78% own a smartphone (adults: 52%).

The solution: to offer more mobility in order to renew our clientele

If they’re harder to satisfy, young people interact up to two and half times more often with their insurer than any other generation members, namely on the Web and with their phones. Thus, Intact Insurance has reached a new technological milestone by migrating its telematics program to smartphones.

The new my Driving Discount application offers the same benefits: a 5% enrollment discount and savings up to 25% on premium after a six-month assessment period. More highly-developed and user-friendly than ever, the new my Driving Discount mobile app is simple to install, use and read: the customer receives a link by email and downloads the mobile app directly to the phone. And it works for any model of car, regardless of its age. Another advantage is speed, both in downloading the app and in how fast the driving data is recorded and becomes reviewable. Interaction is immediate, and users have access to their own data portal. Therefore, they know what they need to improve, before the end of their assessment period, to qualify for a bigger discount.

The phone continues to be the main driver of growth in digital communications among the general public. Fortune magazine reported last year that 71% of Americans who own a phone sleep with the device and 3% hold it in their hand while sleeping. According to the Daily Mail, 50% of Brits use it as an alarm clock.

These data can easily be transferred here and confirm the relevance of digital initiatives such as the my Driving Discount app.

The Intact Insurance Team