Taking a funny look at a serious topic—that's the strategy behind the new TV ad campaign organized by the Insurance Brokers Association of Canada (IBAC). What types of problems could arise if consumers don't rely on an expert for insurance advice? That's the unique perspective of "The Broker Benefit" campaign, launched in late September.

Although the overall tone is humorous and light-hearted, there's no doubt that average consumers will reap major benefits if they purchase insurance after receiving solid advice from industry professionals. In the event of a claim, having sufficient coverage in place to get back to business swiftly is something that all Canadian families and companies hope for.

Broadcast on the English as well as the French-language TV networks, the ad may well come on while you're watching a public affairs program or a game involving your favourite NHL team, not to mention the Raptors if you're a basketball fan or even the Blue Jays!

Keep in mind that RCCAQ members have exclusive access to a comprehensive toolbox, including the Bipper logo, screensavers, links for promoting the campaign, etc. 

Relay the message in your communications and on social media!

By relaying this message, you'll be helping to raise public awareness of the benefits to be gained (including peace of mind) from forging a relationship with an insurance broker before purchasing adequate coverage. Because all it takes is one accident and boom! Your whole life could be upended...

It's quite straightforward: Taking out the wrong insurance policy could mean long-term problems. Your insurance broker can help you find the best coverage for your home, your vehicle or your business.