A recent study on consumers' online habits sheds light on a number of interesting issues. Here is the first of three articles summarizing the expectations of today's consumers.

First: design is important!

• 93% of consumers regard visual appearance as being the key component of online purchasing decisions.
• 52% of potential buyers leave (and never return) if they don't like a website's look and feel.

Infographics in french only

Source: www.idboox.com

Second: make things easier for consumers!

• 73% of consumers are more likely to purchase a product or service if they can watch an explanatory video first.
• Replacing an image with a video on your homepage could increase your conversion rate by 12%.

Source: www.idboox.com

Third: your technology has to be up to date!

• Nearly 65% of consumers are unwilling to wait for more than three seconds for a website to load.
• 75% of users will abandon a website if it is not geared towards smartphones.

Source: www.idboox.com

For further information on important consumer habits, keep an eye out for upcoming issues of The Informer!