RCCAQ - Market share

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Market share

affiché le 13 novembre 2014

jean_bilodeau.pngDear RCCAQ members

According to figures provided in a recent Journal de l'assurance article  (Parts de marché: nouveau recul du courtage en 2013 [Market share: brokerage sector loses ground in 2013]), the brokerage sector's market share fell by 0.4% last year.

The sector usually records an annual decrease of around 1%.

The pace of the decline has slowed, giving us reason to believe that this trend can eventually be turned around.

I would urge brokers to redouble their efforts to win back market share. To that end, the RCCAQ's 41st annual convention will provide us with an opportunity to discuss best practices aimed at achieving better client positioning and regaining market share.

Note: The Journal de l’assurance article clearly states that the tabular data used did not reflect brokerage volumes attributable to Promutuel Insurance and Ledor Group.

The RCCAQ notes that the brokerage sector accounts for 24.0% of Promutuel's business and 50% of Ledor's business. Taking that into account, the annual brokerage volume would increase by $193 million. The respective market shares would then work out to 54.5% for the brokerage sector and 45.5% for the direct insurers.

Jean Bilodeau
Chair