In July, the Insurance Brokers Association of Canada (IBAC) launched an awareness campaign entitled "The Big If". The goal is to help give consumers a better understanding of the risks of flooding caused by surface water, as well as earthquake risks.
"The Big If" campaign is taking place online, as well as on digital billboards in major cities across the country. The interactive microsite (thebigif.ca) accompanying the campaign includes links to additional resources.
To encourage your clients to read up on the risks mentioned in the campaign and to contact you for advice, you are kindly asked to share the website on your networks and websites.
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